Motion Graphics from Still to Moving: A Technical Webinar

About this material

Most designers working in static media hit a wall when clients start asking for animated versions. The file formats change, the software changes, and suddenly the rules about what looks good feel different.

This webinar addresses that gap directly. Instructor Olena Barth, who has produced motion content for broadcast and digital campaigns since 2017, walks through the technical and visual logic behind effective motion design.

What the session covers

The first half focuses on timing and easing curves — the two things most beginners get wrong. A flat linear animation reads as mechanical and unfinished, even to viewers who cannot explain why.

The second half moves into composition under motion: how elements need to be structured differently when they are going to move, and how to plan a scene so nothing feels accidental.

Tools used during the session

Demonstrations run in Adobe After Effects with reference to Cavalry for procedural animation. No prior After Effects experience is required, but familiarity with layer-based software helps.

Attendees receive a timing reference sheet and a pre-built After Effects project file with annotated easing examples.

• Easing curves and when to use them
• Frame rate choices for web versus broadcast output
• Staging and visual hierarchy in animated compositions
• Export settings that preserve quality across platforms

The session runs 90 minutes with a 15-minute open Q&A at the end. Olena answers questions submitted during the session in order of relevance, not first-come.